MIDNIGHT BEAUTY
A Gourmand Floral masterpiece, that wraps you in cozy sophistication, leaving an unforgettable trail of refined allure.
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MIDNIGHT BEAUTY
SPRAY PERFUMEFeminineInspired byBlack Opium Le Parfum by YSL.Regular price From $34.99Regular priceSale price From $34.995 reviews -
INNOCENT SEDUCTION
Regular price From $54.99Regular priceSale price From $54.991 review -
WILD ESSENCE
Regular price From $64.99Regular price$0.00Sale price From $64.993 reviews -
MEDITERRANEAN CHARM
Regular price From $64.99Regular price$0.00Sale price From $64.99☆☆☆☆☆ -
SILK MIRAGE
Regular price From $64.99Regular price$0.00Sale price From $64.99☆☆☆☆☆ -
SALTED WOODLANDS
Regular price From $64.99Regular price$0.00Sale price From $64.99☆☆☆☆☆
Confidence in Every Bottle.
Experience your fragrance before fully committing. Every full-size perfume includes a sample. Love it? Keep it. Not for you? Return the unopened bottle.
THE LANGUAGE OF FRAGRANCE
Scent, Space, Self
MODERN PERFUMES
Concentrated compositions structured for depth, clarity, and lasting presence. Available in Extract de Parfums, Attar (Perfume Oil) and Solid Perfume forms, our compositions are designed to linger with quiet confidence.
ELEVATED AROMATICS
Ambient scent designed to transform space — refined diffusers and candles that shape atmosphere without overwhelming it.
CREATE YOUR OWN PERFUME
Create a fragrance that feels uniquely yours, guided by By Isra New York.
45 Minutes
50 mL
20% · 30% · 40%
THE PERFUME BAR
Create an unforgettable experience where every guest discovers a signature scent and leaves with a handcrafted fragrance to remember your celebration.
PRIVATE LABEL
Build your own fragrance collection with access to thousands of established scents, premium product formats, and personalized packaging—guided from concept to finished product by By Isra New York.
In Their Words
The Art of Gifting
A gesture, considered.
At By Isra New York, every gift is presented with intention — refined packaging, thoughtful details, and compositions made to be remembered.
Because luxury is not only worn.
It is given.
FROM THE JOURNAL
Thoughts on scent, ritual, and modern refinement.
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Why Floral Fragrances Remain Timeless
Floral fragrances have remained timeless not because they follow trends, but because they continue to evolve emotionally and artistically. From luminous neroli and jasmine to creamy tuberose and warm sandalwood,...
Why Floral Fragrances Remain Timeless
Floral fragrances have remained timeless not because they follow trends, but because they continue to evolve emotionally and artistically. From luminous neroli and jasmine to creamy tuberose and warm sandalwood,...
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The New Language of Freshness in Modern Perfumery
Fresh fragrances have long been misunderstood as light and short-lived. In modern perfumery, however, freshness is no longer about brightness alone — it is about structure, balance, and how a...
The New Language of Freshness in Modern Perfumery
Fresh fragrances have long been misunderstood as light and short-lived. In modern perfumery, however, freshness is no longer about brightness alone — it is about structure, balance, and how a...





