WHY BY ISRA NEW YORK

Refined compositions. Designed to linger.

  • Modern Luxury, Crafted With Intention

  • Inspired by iconic fragrance compositions

  • High Concentration. Lasting Presence.

    Crafted at 30%+ parfum strength concentration for depth, richness, and true longevity that evolves beautifully on the skin.

  • Exceptional Ingredients. Thoughtfully Sourced.

    Premium fragrance oils blended with clean, high-quality grape alcohol for a refined and balanced composition.

  • Artisanal Production. New York Crafted.

    Designed and produced in small batches to ensure precision, care, and uncompromising attention to detail.

Created for those who choose refinement over excess.

At By Isra New York, we believe true luxury is never loud — it is intentional, considered, and quietly confident. It lives in craftsmanship, thoughtful formulation, and meticulous care.

We create for those who understand that elegance is not defined by spectacle, but by substance — for individuals who value quality over display and discernment over excess.

Every composition is designed to feel personal, refined, and enduring. Because modern luxury is not about noise.
It is about intention.

FRAGRANCE & RITUAL

Our fragrances and personal care creations are crafted with premium oils and thoughtful formulation, while we intentionally avoid inflated marketing budgets, celebrity endorsements, and unnecessary excess.

  • MODERN FRAGRANCE

    Distinctly you. Crafted to linger, designed to be remembered.

    EXPLORE 

  • ELEVATED AROMATICS

    Thoughtfully crafted scents that transform space into atmosphere.

    EXPLORE 

  • PERSONAL CARE

    Everyday essentials—clean, gentle, and crafted with intention.

    EXPLORE 
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FEATURED PRODUCTS

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In Their Words

4.95 ★ (20)
Verified

Not Sure Yet?

Experience your fragrance before fully committing.
Every full-size perfume includes a sample.
Love it? Keep it.
Not for you? Return the unopened bottle.

Return & Refund Policy

  • THE ART OF MODERN SCENT

    Inspired by classic perfumery and refined through a modern lens, each creation is designed to feel intimate, elevated, and enduring.

  • MADE WITH CARE

    Every formula is thoughtfully developed using premium ingredients, careful balance, and a respect for craftsmanship.

FROM THE JOURNAL

Stories, rituals, and the art of fragrance.

  • The Science of Scent – How Fragrances Impact Emotions and Memory

    The Science of Scent – How Fragrances Impact Em...

    Introduction Have you ever caught a whiff of a certain perfume or aroma and been instantly transported to a cherished memory or a specific moment in time? That’s the power...

    The Science of Scent – How Fragrances Impact Em...

    Introduction Have you ever caught a whiff of a certain perfume or aroma and been instantly transported to a cherished memory or a specific moment in time? That’s the power...

  • Sourcing Ingredients – The Origins of Fragrance

    Sourcing Ingredients – The Origins of Fragrance

    Introduction Have you ever wondered where the captivating scents in your favorite perfumes originate? Behind every fragrance lies a global journey of discovery, from the lush rose fields of Bulgaria...

    Sourcing Ingredients – The Origins of Fragrance

    Introduction Have you ever wondered where the captivating scents in your favorite perfumes originate? Behind every fragrance lies a global journey of discovery, from the lush rose fields of Bulgaria...

  • How to Choose the Right Perfume for You

    How to Choose the Right Perfume for You

    Introduction Choosing the perfect perfume can feel overwhelming with so many options available. A signature scent should reflect your personality, mood, and even the season. In this week’s blog, we’ll...

    How to Choose the Right Perfume for You

    Introduction Choosing the perfect perfume can feel overwhelming with so many options available. A signature scent should reflect your personality, mood, and even the season. In this week’s blog, we’ll...

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READ THE JOURNAL