THE ART OF MODERN FRAGRANCE

At By Isra New York, fragrance is more than scent — it is memory, presence, and personal expression.

Each composition is crafted to linger on the skin, unfolding gradually and becoming part of the wearer rather than announcing itself.

Inspired by iconic perfumery and refined through a modern lens, our fragrances are designed to feel intimate, considered, and distinctly yours.

THE FRAGRANCE WARDROBE

Modern, expressive fragrances designed to project, evolve, and linger throughout the day.

Crafted for effortless application and lasting presence.

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THE DISCOVERY EXPERIENCE


Discover your signature scent. Experience our fragrances before committing to a full-size bottle.

Discovery Sets

THE SIGNATURE SELECTION

Begin your journey with our most loved compositions.

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FREE SAMPLE


Enjoy a complimentary sample with every 30 ml, 50 ml, or 100 ml spray perfume purchase.

Try the scent for up to 30 days, and if it’s not the right fit, return the unopened bottle within 30 days for a full refund.

Find your perfect scent confidently with By Isra New York.

BEYOND TRADITIONAL FRAGRANCES

  • ATTARS (PERFUME OILS)

    Highly concentrated, alcohol-free perfume oils rooted in tradition. Intimate, long-lasting, and designed to sit close to the skin.

    Explore Attars 

  • SOLID PERFUME

    A modern take on fragrance in solid form. Discreet, travel-friendly, and designed for subtle, personal wear.

    Explore Solids 

  • Handcrafted in the USA

  • Small-batch production

  • High-quality fragrance oils

  • Thoughtfully formulated