Luxury begins long before the first spray.

It begins with intention.

Founded in 2020 by Klodian Abazi, By Isra New York was born from a passion for fragrance and a belief that true luxury should be defined by craftsmanship—not marketing.

After years of refining formulations and studying the world's most iconic fragrances, the vision became reality with the official launch of the house in November 2024.

Today, every creation—from parfum to home fragrance and personal care—is thoughtfully crafted in New York with quality, balance, and timeless elegance at its core.

Meet the Founder

By Isra New York was created with a simple belief:

Luxury should be defined by quality, not noise.


What began as curiosity eventually became a lifelong pursuit of craftsmanship. Years of studying iconic compositions, refining formulations, and understanding raw materials eventually became By Isra New York, a modern fragrance house built around quality, personalization, and timeless elegance.

Every fragrance reflects the same philosophy:

- Create fewer products.

- Make them better.

- Let the fragrance speak louder than the label.

Klodian Abazi,

Founder & Creative Director

The Name Behind the Brand

People ask us why the brand is called By Isra New York.

The answer is simple.

Isra is my daughter.

She reminds me every day that the things built with patience, honesty, and love are the ones that endure.

This brand carries her name because I wanted it to represent something that lasts beyond trends—a legacy built with care, craftsmanship, and love.

Crafted in New York

Inspired by one of the world's most vibrant cities, every fragrance is blended and prepared in our Staten Island atelier. From quiet craftsmanship to the energy of New York, each bottle reflects the balance between modern creativity and timeless elegance.

We believe luxury should be personal, intentional, and attainable.

Every bottle is blended, prepared, and carefully finished in our Staten Island atelier before it reaches your hands.

VALUES

  • QUALITY

    Every formula is developed with premium ingredients and careful balance, prioritizing performance, longevity, and refinement.

  • CRAFTSMANSHIP

    Each product is thoughtfully created, respecting traditional techniques while embracing a modern approach to fragrance and personal care.

  • RESPONSIBILITY

    We are committed to ethical sourcing, mindful production, and choices that respect both people and the environment.

  • CARE

    From formulation to customer experience, every detail is approached with intention, precision, and genuine care.
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COMMITMENTS

  • FREE SPRAY PERFUME SAMPLE

    Complimentary sample with any 30 ml, 50 ml, or 100 ml perfume purchase.

  • FREE U.S. SHIPPING

    Enjoy complimentary shipping anywhere in the United States on all orders over $250.

  • SATISFACTION GUARANTEED

    Your satisfaction is essential to us. If something isn’t right, we are committed to making it right.

  • MONEY-BACK GUARANTY

    If your purchase doesn’t meet expectations, return the unopened product within 30 days for a refund.
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FORMULATED WITH INTEGRITY

  • NATURAL

    Natural ingredients chosen for quality, safety, and performance.

  • PARABEN FREE

    Made without parabens, prioritizing cleaner formulations and standards.

  • NON-TOXIC

    Crafted with ingredients selected to be gentle, safe, and responsibly sourced.

  • SLS FREE

    Free from SLS, respecting both skin comfort and formulation integrity.

  • CRUELTY FREE

    Never tested on animals, and created with respect for ethical practices.
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Thank you for supporting a small independent fragrance house.

Every order helps us continue creating thoughtfully crafted fragrances here in New York.

I truly appreciate your trust.

"The finest fragrances aren't remembered because they are loud. They are remembered because they become part of someone's story."

Klodian Abazi

Founder & Creative Director

By Isra New York